Challenge

 

The LPFM website was dated, hard to navigate, and provided no real value to its current patients.  The practice was struggling to acquire new clients, in part because prospective customers couldn’t tell which services the practice offered and whether they were accepting new patients.

 

Solution

 

I rebuilt the website from the ground up.  That began with a complete overhaul of the website organization, hiring a freelance writer to craft custom messaging, and rebranding the website design.  With an eye for growth, I used both written and visual storytelling that spoke to the clientele they hoped to serve while redesigning the website to provide an intuitive way to navigate personal health along with a wealth of patient resources.