Marketing is connecting.
I believe in the power of human connection. Successful marketing makes those connections. Reaching customers is about building relationships, not just selling products. It's about understanding an audience's need and delivering pixel-perfect messaging to meet that need. That's how good marketing creates a genuine connection between brands and people.
My career has been dedicated to crafting marketing strategies that resonate with audiences. With a strong foundation in design, brand management, and data-driven insights, I lead teams that create impactful campaigns and drive results.
​
​I am a creative at heart. That kind of genuine creativity is an asset for connection-building marketing. I have a degree in Art and two decades of experience as a graphic designer, illustrator, and art director. When I'm not leading my team of creatives at the university, I'm exploring Colorado's San Juan Mountains with my family or developing my acrylic painting technique at home.
Discover the opportunity.
Improve the experience.
Build the brand.
As Fort Lewis College's CMO, my primary focus is driving enrollment and elevating our institutional reputation. The complexities of higher education create significant hurdles, particularly for first-generation students. To address this, my team is committed to streamlining the often overwhelming enrollment process. By adopting a user-centric approach, we aim to create intuitive experiences for prospective and current students. The following case studies highlight our efforts to use UX-driven strategies to create true connection with our audience and make a college degree accessible to more and more students.
​
-
Case Study #1: Know the audience
-
Case Study #2: Track the customer journey
-
Case Study #3: Improve the experience